Craig is an entrepreneurial business leader adept at identifying and creating stakeholder value. Previously Craig was President of Palo Alto-based Southwall Films, where he had $52M global P&L responsibility, implemented operational rigor that helped repair the company’s balance sheet, and expanded the company’s presence in Southeast Asia and China that grew revenues 300%. These accomplishments helped the company achieve a successful relisting on NASDAQ (SWTX) and subsequent acquisition by Solutia (NYSE: SOA) for $113M cash, a 45% premium. Prior to Southwall Craig held executive and sales and marketing roles at venture-backed start-ups and early stage companies in Silicon Valley. Craig started his career at Xerox Corporation, where he consistently ranked in the top 7% of US sales performance. Craig has a BA from the School of Communication Arts & Sciences at Michigan State University.